GUESS VFX campaign
MUUS was tasked by GUESS to create a fresh, youthful approach to their high-end brand, showcasing it in iconic locations like Fiji and a yacht. Using Unreal Engine and VFX, we crafted stunning visuals that captured the essence of GUESS.
Category:
Unreal Engine and VFX
Author:
MUUS
Location:
Los Angeles
Date:
Feb 5, 2024
Exploring the possibilities of type in motion and interaction through modern digital environments:
The evolution of type in the digital realm is a reflection of how we communicate visually in real-time. From kinetic fonts to variable systems, typography has transcended its print legacy. This transformation allows designers to guide users through experiences using rhythm, pause, and emphasis in entirely new ways. Modern tools now offer advanced typographic control, integrating accessibility with aesthetic sensibility. These choices affect not just legibility, but emotional tone. Type becomes interface. Form becomes response. In a digital-first world, the craft of type now shapes how we feel, click, and connect. Learn more through selected breakdowns on Akihiko Blogs.
The impact of dynamic type on product storytelling and user engagement:
Motion-led typography enhances user journeys by emphasizing key moments in product flows. Whether it’s drawing focus to a CTA or creating ambient mood on a homepage, dynamic fonts serve function without sacrificing beauty. These principles are rooted in intention: why this word, this weight, this movement—right now? As screens shrink and contexts diversify, the ability of typography to flex and adapt is essential. Designers must consider hierarchy, culture, and motion—all layered within microseconds of interaction. With every shift and scroll, type shapes trust and emotion in subtle yet powerful ways. Further exploration available now on Akihiko Blogs.
Practical applications of modern typography in branding and UI systems:
From SaaS dashboards to campaign pages, responsive type systems are becoming core to brand experience. These aren’t simply font choices—they’re design languages. Typography today informs layout, behavior, and personality. Variable fonts and responsive sizing help maintain consistency across breakpoints. Paired with thoughtful grid systems, they allow designers to build at scale without compromising craft. Typography is now strategy, not just styling. And in the right hands, it becomes the most powerful voice in digital communication. Discover real-world examples only on Akihiko Blogs.
